Hello!

 

With endless curiosity and years of experience in brand strategy, design & marketing, I bring a diverse & eclectic mix of skills to any team. After attending the Fashion Institute of Technology in NYC, I started as an apparel graphics designer, then did the agency thing working on a variety of top consumer brands including: Infinite CBD, Kraft Foods, Post Cereal, Milagro Tequila, Twisted Tea, Wibby Brewing, Modern Fidelity, JVC and Saucony. As a Creative Director, I’ve led design teams up to 15 people.

In the last decade or so, I’ve created & produced world-class Global Fortune 500 events in locations across the United States, Europe & Africa. Local events have included BrüFrou, the largest series of Craft beer, Culinary & Music events of their kind in North America.

In my spare time, I design & produce high fidelity objets d’art under the moniker Heinsenfolg Bespoke Audio, from my studio in old town Longmont, CO. I wake up everyday excited about the creative process, and remain incredibly hands-on with primary skills including:

  • Creative & Art Direction

  • Graphic Design (Adobe Creative Suite & yes, even Canvas)

  • Event Creation & Production

  • Brand Positioning (developed client workshop)

  • Corporate Identity & Logo Design

  • Marketing & Advertising Strategy

  • Product Design & Production

  • Website Design (Squarespace, Shopify & WordPress)

  • 3D illustration (Lightwave 3D)

  • Copywriting / Copy Editing

  • Photography

CRAFTHAÜS DESIGN

2013-2023

Creative/art director, strategist, copywriter, photographer, 3D illustrator, event producer & web designer at my one person shop that “creates new experiences where shared wisdom is the blueprint for success & happiness”. Past clients/projects include:

  • Infinite CBD

  • Modern Fidelity

  • BrüFrou: craft beer + culinary pairing events

  • MMMixer: craft cocktail + culinary pairings

  • Executive Symposium at Cisco Live!

  • Cisco CIO Summit

  • Spirit Hound Distillers

  • Wibby Brewing

  • Heinsenfolg Bespoke Audio

VAN HEYST GROUP

2007-2013

Chief Creative & Marketing Officer at an agency that specialized in global event programming, marketing & executive relations. Led diverse marketing team to curate targeted audiences for best-in-class conferences. Clients/projects included:

  • Executive Symposium at Cisco Live!

  • Cisco CIO Summit

  • Cisco CEO•CIO Leadership Council

  • African Green Revolution Forum

  • Bill & Melinda Gates Malaria Forum

  • Equinix Events

BLUEBOXER COMMUNICATIONS

2000-2007

Creative Director & Co-founder at my first design agency start-up where we touted “Consistency strengthens the campaign.” Small, yet growing accounts led to its acquisition by a larger Colorado agency. Clients/projects included:

  • Milagro Tequila

  • Twisted Tea Hard Iced Tea

  • Ball Packaging

  • American Crew

  • Union Jack Brilliant Men’s Grooming

  • Innersound

  • PS Audio

  • StockItToYa! Board Game

  • Zicam

BOULDER MARKETING AGENCY

1995-2000

Creative Director & Vice President at an agency focused on print advertising, event marketing & website design for national consumer products. Lead a team of 15 creatives including graphic designers, copywriters, web developers & photographers. Clients/projects included:

  • JVC Consumer Electronics

  • PGA Eyewear

  • Saucony Running

  • Case Logic